SingleNights

A new innovation is transforming many lives in the villages of India by bringing light where there used to be darkness.

The New York Times published an article titled, “Husk Power for India”. Electricity, which is prevalent in the lives of many in developed nations, is a pure luxury in remote areas of developing ones. What was once fed to animals now is used to generate electricity – rice husks.

Raised in the rural state of Bihar, Manoj Sinha understood what it was like to sit in darkness. Being an engineer with Intel Corporation he had all the ability to bring alive the dream of a lifetime. He led the advancement of his power equipment that produces electricity from rice husks and other farm wastes and now he trades it to hamlets across India.

Sinha is what could be called a social entrepreneur because he feels business is a solution to key social issues. “Business leaders must realise that the world’s poor need investments more than handouts,” he says, adding, “these are customers, not victims.”

The article motivated me to think about offering things in a different way that made me ask myself, “what is the most perfect form of giving?” Is it edification, commerce or disaster aid? There are so many ways to create a difference. One way of giving can seem more productive or practical than other ways depending on the way it is given expression, viewed or put into practice.

I then came to identify there were eight sections to giving as a form to perceive this. So, let me outline the eight methods; which in effect are often ‘phases’ of giving as well.

Phase one: Exigency – salvaging and helping others who are suffering due to natural calamities, epidemic diseases or other insurmountable problems.

Stage two: Reprieve – providing reprieve from long-standing malnutrition, penury, illnesses, handicaps or inequity which otherwise would prolong or get worsened because of the lack of perception, edification or resources.

Stage three: Healing and protection – mentally, physically and emotionally. Many people carry traumas that may be invisible but severely limiting their lives. Giving the healing to release the deep-rooted pain creates more opportunities for them while giving suitable protection gives them a sense of security.

Stage four: Education – giving better education, information and skill training to create empowered and creative solutions to resource generation while supporting individuals to discover their unique talent to thrive.

Stage five: Inspired investment – giving a help, capital or resources to those who have great talent to alter the situation. This gets used many times as the resources become more and passed on to other people who again produce more out of the prospects given.

Stage six: Tenability – working together with the people in the local surroundings, creating tenable groups – ambience-wise and reciprocally.

Stage seven: Empowerment – empowering and inspiring the people to unleash their true potential and motivation to make a difference. In this group of giving, the aim of giving changes from ‘giving to the people who are in need’ to ‘giving people opportunity to give to others’ and to the community.

Stage eight: Loving – just doing whatever we feel to do to love and care for others. No strategy or expected outcome exists in this stage of giving. ‘Giving’ does not even exist here in the traditional sense of the word, as there is no sense of possession or judgment or desire to change anything. This is where we do not even have to think about anything, we give as a part of our own joyful experience.

What we also perceive is that at each one of these eight stages of giving there are distinctive things that the donor gets back.

One: Sense of bonding

Two: Sense of contentment

Three: reprieve from ache (our own)

Four: Gratitude for our own knowledge, skills and circumstances

Five: Long-term sense of commitment and contentment for our own life

Six: Better ambience for our own life and for the lives of others we treasure and revere

Seven: Soul fulfilling inspiration and dedication to our own purpose

Eight: Affection

Giving has many planes and understandings upon the basis of the giver and the beneficiary. And the ‘levels’ do not explain which one is higher than the other. All are imperative.

I was lucky to have an experience early in 2008 while journeying with a group of devoted entrepreneurs across India to see how we could be more productive in our helping. I was particularly happy to have one outstanding encounter that led me to think about what ‘actual giving’ really meant.

We were in a small town one day. Four of us had just called a taxi to take us to another town in the vicinities. We bargained with the driver with care as our hotel staff had told us beforehand that we could be duped since we were not local.

We stopped in front of the local train station for a short break on the way. While the others disappeared off to use the bathroom, I started a conversation with our taxi driver standing next to the taxi. With very limited English and a full smile exposing his blackened front teeth, he told me that he had a house on the outskirts of the town and he had a young wife and two children who went to the local school – I started to feel connected to him.

I appreciated the fact of his having such a wonderful family and told him that I too had two little ones of almost the same ages as his. When the others were back the driver suddenly invited us to come to his house and have lunch. I took it only as a formality that was customary courtesy. But after taking us to the town center and leaving us there, he told us that he would wait for us until all our wandering in the town was over. And he really did. I was actually quite astonished to see him still remaining glued to the side of the road next to his taxi more than one hour later. We got into the taxi and he drove fast up the road to where he had his family.

When we landed there we were quite surprised to see the way he was living. It was in fact quite similar (if not worse) to the existence of the slum dwellers we had visited before that. From the bright new taxi he was driving, who could have pictured this

As the car turned into the narrow unsealed road between the hut-like houses that were constructed with crudely made concrete blocks and painted mud walls, we felt contrite about having agreed to his invitation. For a brief moment I felt mortified. “How could I have exploited the generosity of a man who didn’t seem to have anything and I didn’t even get any edible stuff or presents for his family”, I thought.

As we got into his house, we saw a small pot and a stove on the mud floor. His shy sweet wife smiled and blushed at the sight of visitors and vanished into the cupboard sized storeroom of the house. As I looked around, I saw the man’s neighbours giving the woman a few cups over the crumbling concrete walls. They simply didn’t have enough cups in their house. There was just a single small room that had a lone cot and an old galvanised trunk adjacent to it.

The taxi driver quickly pulled out three hand-woven rugs from the chest and rolled them out on the small patch of mud floor putting one on the bed.

Soon the cups of tea and some snacks arrived. All his children and children from the neighborhood came to see us and stood in the doorway. All six of us were totally squashed in the tiny room. I curiously asked him where all his children were sleeping. I thought they probably had another space somewhere. To my surprise, he cheerfully pointed the chest and said it was their bed with his beaming smile.

He gleefully told us that he was a dancing champion in town and pointed to some trophies on the shelf above the bed. Keen to show us his dancing skills he suddenly dashed outside. From nowhere music filled the tiny room. He didn’t have any music system in the house, it was coming from outside. I was curious so I stood up to see him reversing his taxi right against the back wall of his house with the doors wide open with car radio on full volume!

The time quickly passed (dancing together and having more cups of tea) and it was finally time to say thank you for their great hospitality and head on our way. As we stood up to leave and thank him and his wife, he reached to the best looking rug on the bed, rolled it up and handed it to us. It was one of the only few things he had. I could not believe he offered it to us.

We all respectfully refused his gift and came out saying goodbye to everyone waving at us. We got perplexed about this whole thing. Should we have offered some cash to the family as they obviously had limited means? Should we have agreed to take his wonderful gift?

As I was thinking about this awe-inspiring experience after a few days, I considered our begging off his gift. He looked crest-fallen that we didn’t accept the gift. It wasn’t only the rejecting of the gift that remained in my mind.

I understood that the sense of unease I felt was really ensuing from viewing him as unfortunate. I was perhaps thinking that I couldn’t possibly accept something from a person who had very little.

But did he actually have modest means? Maybe he had other things – a lot more.

Maybe the real present we could have given him then was to receive his present in utmost deference and thankfulness.

Every act of sharing and taking are indispensable for us to fill our world with profusion and satisfaction in equal measure for both sharer and taker. We can start doing this instead of evaluating and validating one over another. The beautiful act of sharing and taking requires no additional elucidation.

Manoj Sinha’s words continue to reverberate in my mind, “these are customers, not victims.” I can picture the happy faces of the rural folk who are now pleased to have power in their hamlets and the kids who now can read books and happily do their homework at night.

Find out more about how Buy1GIVE1 (BOGO) can transform your business using Cause Marketing.